SES China - Behind the Iron Curtain

Posted by Miles Evans

Wow what an exhausting weekend. The good news is I was comped a couple of press passes and a great hotel deal for the Search Engine Strategies China conference in Nanjing on the 17th, and 18th of next week. Thanks Inway! The bad news is scoring a Chinese visa and buying plane tickets at the last minute in Bangkok is a major ordeal. The visa alone took all day to organize – and for some reason all the flights out were booked so I was stuck paying double fare. On top of all that I wasted all weekend running around preparing for the event - business cards, handouts, portfolio, a haircut, that type of stuff.

So next weekend me and the Nutter will be in Nanjing, which is about 1.5 hours outside of Shanghai by rail. After 5 years in Asia I have yet to see China so I’m quite stoked to be able to attend. I have been experimenting recently with marketing to a Chinese audience as they are already a major force online dollars wise, and I think this is a golden opportunity to lay some foundation. If I can swing it I plan to serve some live’ish podcasting and maybe even shoot some video for you guys to enjoy. There might even be some booth babes. w00t.

If you do not know about the SES events here is an overview:

• This China event will be a bilingual one, in both Chinese and English.
• Organized by search authority Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise, with an emphasis on issues specific to China as well as multi-national search marketing.
• Delivers real-time actionable information you need to grow your business through search engine marketing.
• Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves.
• Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing.
• Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates

Keynote speakers:

• Jack Ma, CEO, Alibaba and Yahoo China
• Mr Johnny Chow, CEO of Google China

Speakers for the various sessions offered are:

• Bill Hunt, CEO, Global Strategies International
• Bianyue, Marketing Director, W-infinity
• Chris Sherman, Editor, SearchDay
• Chen Pei, CEO, Zhongsou.com
• Dale Hursh, CEO,Smart Search Marketing
• David Temple,SEO Manager, TopRank Online Marketing
• Don Hsi, CEO, Henbang.com
• Ian McAnerin, CEO, McAnerin Networks
• Lawrence Wan, Business Manager, PCCW Directories Limited
• Lu Liang, CTO, Bokee.com
• Lv Weigang,Senior Analyst, China Internet Network Information Center
• Marc Macalua, Founder, SEO Philippines
• Mike Grehan, CEO,Smart Interactive
• Nico Brooks, CTO, Atlas
• Qing Xian, Sr. Marketing Analyst, Capital One
• Robert Rollinger, WW Online Media Manager, Intel
• Stephen M. Norton, Senior SEM/SEO Consultant, Adverted Internet Advertising Agency
• Sophie Hsieh, Marketing Manager, AsiaSEO
• Wang Jianshuo, CEO, Kijiji.com.cn
• Yuri Baranov, CMO, WebCEO Ltd
• Zhu Bo, CEO, Cgogo.com

For more information please check out the SES China website, or this helpful blog. Don't forget SEW as well who are behind these events.

So be sure to check back here for other pre show information, posts and media during the event, and details on where I will be partying after the show. Definitely drop me a line if you are attending and we can meet over some dim sum and swap stories.

For more information check out my podcast (6:47 | 6.37mb) at the top of this entry where I go over what sessions are on tap. Some of them are quite interesting. And yes I realize I have a crap radio voice. Two takes was all I could stand.

Posted March 12, 2006 12:42 AM | Permalink | Trackback URL | DIGG!