Adword Equalizer Review
Posted by Miles Evans
As of 2005 competition across the PPC networks is really getting tough. Almost everything has been fished out and in the past I personally would waste hundreds of hours finding the right niche to attack next. Often I would be careless and fail to notice how over crowded a particular opportunity was. By the time I discovered my folly it was too late and I had effectively wasted days of development time and research for an idea that was destined to sit and collect dust. A competition and niche analysis tool like Adwords Equalizer completely eliminates this from ever happening again.
Reviewer’s Rating: 5/5
Visit Adword Equalizer’s Home Page
I use a lot of different tools for different tasks and I spend alot of time flipping between things like Digitalpoints Keyword Suggestion Tool, Overtures Bid Tool, and The Google Sandbox and main search results. You are probabely using these exact same tools for your keyword research. Now imagine if you could have all these tools in 1 great looking program with colorful charts, graphs, and export features? That is what Adwords Equalizer is and it has literally saved me hours of time and thousands of dollars in mistakes and wasted effort. In fact this amazing new tool is currently all the rage and marketing without a good competition analysis tool is really akin to flying blind in today’s OM climate.
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| Create detailed reports for a visual picture of your competition and the valuable words they are squatting. |
If you haven’t already heard Adwords Equalizer is one of few good tools available that will show you some key data that any niche hunter absolutely needs to know when conducting research. In fact any good online marketer spends a great deal of his time gathering and analyzing just the following pieces of data:
- How many searches for your keywords (overture results from previous month)
- The Search Results number (number of pages returned with your keywords)
- Results/Searches Ratio (the lower the better)
- The number of Google Adwords campaigns for each key phrase
- The number of PPC campaigns on overture for each key phrase
I can honestly say that my marketing efforts across virtually all of the products I promote (there are hundreds) have been dramatically improved upon. Operating many very large Google Adwords campaigns across both Google and Yahoo Search Marketing (Overture), Adword Equalizer has saved me perhaps 50% of my total advertising costs, while still driving in the traffic that converts. More importantly, finding niche markets to promote which used to take many many hours of research can be done very thoroughly in much less time.
There is marketing with Adwords and then there is marketing with Adwords smart.
Visit the Adword Equalizer website to test drive this essential PPC marketing tool today.
Posted Nov 15, 2005 at 11:11 PM | Permalink | Trackback URL | Del.icio.us | DIGG!
Comments
A quick look at Adwords Equalizer's homepage is that they have changed their products name to: ClickAd Equalizer
The Google copyright cops are quite relentless. I guess you cannot really blame them.
I just recently got served for demanding I hand over GOOGLEPAPERS.COM :/
Posted by Miles Evans on February 16, 2006 2:50 AM