PhpAdsNew Review

Posted by Miles Evans

Been down with the flu the last few days. Not Avian - but quite nasty.

The top fold of your website is the most profitable. Everybody knows this. But how well are you taking advantage of this valuable real estate?

If you take a look at my header graphic above, there is a logo on the left and an advertisement on the right. If you hover your mouse over the ad you should see the status text. As of this writing it should be pointing to a review page within this website. If you right click the image you will see the actual status text displays that it is really going to my ad server. Clever no?

I use PhpAdsNew across many of my domains. PhpAdsNew is a server based banner management tool that handles virtually every kind of advertisement type known. Images, text, flash, DHTML, pop-ups – they are all here. The best part about PhpAdsNew is its price: $0. The software is released under the GNU license, meaning you may use the script free or even modify the code as you see fit. As always try to donate some dough if you find the script useful.

PHPAdsnew Features:

• Support for many types of ads.
• Deliver ads based on zone’s or keywords.
• Detailed statistics and automatic emailed reports to advertisers.
• Geo-targeting!
• Excellent documentation.

With previous ad server software I used performance was normally a issue, with gobs of extra database queries and silly tracking methods. In the case of PAN however the source code behind delivery is extremely efficient. Very few performance issues are reported.

I run PhpAdsNew on one busy forum in particular and the script easily handles 1,000,000 page views/day. The only suggestion I would make for busier sites using this script is to save your ads stored in the file system as opposed to the database. This is a setting in the PAN config file. This really helped in my case.

All in all PhpAdsNew is about the most solid ad server you will find anywhere. If the developers happen across this review I would only have one suggestion: integrated payment options. That would make it truly perfect.

Check out the PhpAdsNew homepage.

Posted Feb 22, 2006 at 11:00 PM | Permalink | Trackback URL | Del.icio.us | DIGG!